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Do You Understand How SERPs are Changing?
Some people think that Google makes money by providing organic search. You know, you type in “Roger Federer’s tennis racquet” and up springs a page with a variety of sites listed. This is the search...
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Dental Patients Don’t Equate Email Marketing with Root Canals
We all get too many emails. If you buy anything online these days, you are then set up for a daily email from said enterprise until the end of time…maybe longer. It seems dumb, obnoxious, overkill at...
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Advice Media Continues Its Growth By Acquiring docero
Advice Media is a leading technology-enabled digital media company that has been managing the online footprint of private medical and dental practices nationwide for over two decades. After being...
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The Importance of Blogs for Your Website
At Advice Media we’ve been building the web’s most beautiful medical websites for over 20 years. But what’s the point in having a good-looking site if no one sees it? That’s why we’ve also been at the...
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Links to Your Practice Website
There are countless components to the algorithms used by Google and Bing for organic search and how they affect the ranking of your practice website. That seems pretty obvious considering Google’s...
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Turn That Frown Upside Down
Who knows where the adage “Turn that frown upside down” came from, but in today’s digital world you could think of it as replacing a frowning emoji with a smiling one. When it comes to online reviews,...
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Tips for Making Your Practice Facebook Page Engaging
No matter what you think of the social media monster on a personal level — some people love Facebook and spend hours on it every day; others think it’s a place to look at everyone else having fun while...
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Guide To Requesting and Responding to Reviews
Online reviews play a critical role in a person’s decision-making process about all kinds of purchases, including healthcare services. In fact, more than 86% of consumers read online reviews, and 89%...
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Is Social Media Important for SEO?
Since it is not a direct part of your practice’s website, it’s assumed that your social media accounts don’t really impact your rankings in organic search. That is true…somewhat. While your practice’s...
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Remarketing to Close the Near Misses
Someone hits your practice website clicks on “Tummy Tuck” and then proceeds to spend 10 minutes on your procedure page, ostensibly reading about the procedure she is considering. She even clicks on the...
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If Your Practice is On Instagram, Here Are Some Updates to Heed
In numerous posts in the past we’ve detailed how your practice can use social media to allow your patients and potential patients to see a more personal side of your practice. Whether it’s pictures of...
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Small Business Websites Are King
People always want to write off this or that thing for the next, supposedly, big thing. Movies were going to be the end of books. The healthy publishing business today, 100 years later, begs to differ....
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Is Bad Grammar Putting Your Site on the Naughty List?
In these days of trolls not only lurking under bridges but lurking around every corner of the internet, it’s easy to abuse someone pointing out poor grammar and spelling on a website. Grammar Nazi!!...
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New Thinking for the New Year — BERT Comes to Search
Language is tricky. Just take the line from the Beatles song Don’t Pass Me By. In one line, Ringo, hoping not to lose the girl who may indeed pass him by, make him cry, make him blue, sings, “I’ll be...
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How’s Your Website Designed?
At Advice Media we’re often approached by prospective clients who find their website isn’t ranking in search. They’ve tried using every conceivable keyword, even if they don’t really match their...
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Ways To Improve Your Local Ranking on Google
Search these days is, first and foremost, local. Google looks at your location and returns results that are in the vicinity. The algorithm assumes if you’re searching for “Dental Implants” that you’re...
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Trust and Reviews
It seems everything is open to questions about its veracity these days. Facebook is renowned for spreading false news stories through its sea of groups. Video editing can make a person say something...
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Are Your Site’s Visitors Bouncing Away?
It’s nice to have a bounce in your step. It’s fun to bounce a baby on your knee. It’s important to have adequate bounce when you buy a sand wedge. But for your medical practice website, too much bounce...
View ArticleDon’t Panic; Do Prepare – The Coronavirus & Your Practice
While we’ve never seen anything quite like what we see with the spread of COVID-19, there is still much that is unknown. This has caused a lot of people to experience fear and anxiety regarding their...
View ArticleInstagram and Your Business
At Advice Media, we’ve long told our clients businesses that they need to be on social media to show their customers a different, more casual side, of their business. Facebook for Business has been a...
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